Archive for the ‘Employee Engagement’ Category

Communication – The Common Leadership Competency

“If they are to be effective, all communicative acts must be interactive.”
-Conrad and Poole, Strategic Organizational Communication (2005)

Yukl (2001) examined a number of definitions of leadership and concluded that no one definition encompasses all of the aspects required of a leader. Most agree, however, that communication plays a huge role in effective leadership. Communication rolls into some of the other leadership traits like setting an agenda, strategic planning, modeling the way, inspiring a shared vision, and transformational leadership.

Employee engagement largely rests on upper management’s ability to communicate with line and staff. According to Towers Watson, 15 of the 20 factors of engagement are directly related to the manager. The other 5 are engagement factors related to the organization – meaning that it very important for the employee to feel connected to a company’s culture, policies, and strategic direction.

Let’s look at 8 of the 20 following factors for engagement for both sets:

• Provide fair and accurate informal feedback
• Emphasize employee strengths in performance reviews
• Clarify performance expectations
• Leverage employee “fit” to the job
• Provide solutions to day-to-day challenges
• Amplify positive employee performance traits and filters negative effects
• Connect employees with the organizations’ strategy and its success
• Instill a performance culture of open communication, flexibility, and innovation

What do all of these have in common? Communication…!

HR is the staff function that should facilitate organizational communication. Communication, like other competencies, has different behavioral anchors depending on the leadership level. Certainly CEO’s in large companies have anchors that require them to communicate with the entire organization.

So how does a CEO/Leadership connect with the company of 10,000 employees? How does operations roll out a project? How does a VP of HR convey new programs? I happened to be in demonstration with a major ERP vendor when they presented a new product called “Workforce Communications”. It gives a company the ability to do targeted communications with its employees based on attributes contained in their HR systems. It also has the ability to conduct bi-fabricated organizational surveys (meaning a certain answer in the first survey could trigger another survey or follow-up question) like employee engagement. So if the CEO of a company wanted to send a congratulations to the engineering team for obtaining 100% safety compliance, you could simply identify the requisite job codes in the HR tables (and throw in other criteria to personalize it) and send the targeted communication. Does it send a message to those engineers that safety is important when the CEO writes? Absolutely!

Pretty inventive software which you would not expect coming from an ERP vendor, which by the way, was Oracle.

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Safety and Contingent Workers – are the Savings worth the Costs?

Some industries heavily utilize contingent workers to save money from employee owned burdens. One of those industries is oil and gas. A recent illustration of this issue is the Transocean oil rig incident in the Gulf of Mexico. Of the 126 people onboard that rig, 79 worked for Transocean, 6 for BP, and 41 of them were contingent/contract workers. Sometimes, contingent workers have skill sets outside of the core competencies/operator qualifications of employees – in this case Halliburton had just cemented the 18,000 foot well before the explosion. In other, and in most cases, contingent workers are hired to simply save money.

Contingent workers are less safe than employee owned workers. Why is this?

The metaphor I like to use for contingent versus worker is renting or buying a home. I think both of these illustrate the difference between owning a process or simply being part of one. Do the renters of your house take care of it like you did when you lived there? Probably not. Employees absorb the culture, the symbolism, the politics and the human factors of working in an organization. They have an ownership experience. Contingent workers, on the other hand, collect a paycheck and do not receive the same indoctrinization as an employee would.

Jeffry Pfeffer, professor of organizational behavior at Stanford, studied contingent workers in 1994 and determined that they were less safe than employee owned workers. I continue to validate his findings with HR professionals when discussing safety and human capital practices – they always concur with Pfeffer’s conclusion. Laurie Bassi, of McBassi and company, showed that companies with optimized human capital practices recorded fewer safety incidents than those with subpar HR practices. One of the pillars of her research was “learning capacity.” Learning capacity describes and organizations ability to instill learning in its employees. She showed that American Standard was able to reduce the number of incidents by nearly 25% when elevated levels of human capital were present.

I am a huge believer in the value of training and you can train someone into a mindset if they are willing to learn. You can train any employee into a safety mindset. There are many international laws that define the contingent classification. In some countries, like Canada, training for contingent workers has to be separate than those that are company trained. This disenfranchises employees from the cultural mindset needed to be safe. Willingness of contingent workers to be trained is also an issue – what is the upside of this training with no positive payout in the end? Even before the incident, Transocean put safety ahead of production as a company-wide goal. If they really want to create shared ownership and permeate a safety culture, they should stop sourcing contingent workers and start hiring them.

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Broaden Your Talent Pool – Lessons from “Undercover Boss”

There is an excellent CBS reality series on TV right now called, “Undercover Boss.” Executives from Waste Management and 7-Eleven go undercover and pretend to be entry-level employees. They experience what the front-line employee experiences.

Too often I encounter companies that completely ignore the hourly or salary non-exempt employee in the field when it comes to leadership development. (See previous post) This is easily discovered in the systems they own to enable this process. Companies don’t acquire software for the entire employee population. Sadly, and this really is the true divider, those employees with ready access to the internet get included. This is not a legitimate trigger.

The evolution of Talent Management has not evolved to every employee. This conundrum is often encountered in retail, manufacturing, oil and gas, hospitality and utilities where there is large percentage of skill workers. Most of the workgroups are out in the field, detached from corporate. High-turnover compounds the issue because companies are disinterested to go through the pain of measuring someone who is likely to leave within a year.

– How does a roustabout in an oil field get recognized as a high-potential when no one is looking at him?

– How does the retail employee get recognized when no one measures her?

– How about the hotel clerk who performs exceptionally high for the competencies required for the position?

Joe DePinto, CEO of 7-Eleven, encountered a high-potential first hand in Igor Finkler, a midnight fresh food delivery driver in Lewisville, TX. DePinto recognizes him for his energy, positivity, and enthusiasm – he wants more people like Igor working for 7-Eleven. (See the video here)

So how do you measure the potential of an employee like Igor? This is where I think the ERP vendors like SAP and Oracle have major advantages. They have way more touch-points into an employee than a niche talent vendor through core HR, portal, and self-service pages. Since they own the core HR system, they have the largest window from which to measure an employee. Having access to the internet shouldn’t be the gateway into the talent pool. You certainly shouldn’t have to send the CEO undercover to find a high-potential. I hope this series will open executive eyes to the potential of someone in these ranks.

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Employee Engagement – Causal effect on Performance and Turnover?

Engagement has almost as many definitions as leadership. The one I like best was developed by Kevin Rutherford, principal of PeopleMaxHR, an HR consulting firm: The level of discretionary effort one commits on a consistent basis based on their connection to the job, their peers, their boss, and the organization. Note the modifier here: discretionary effort. This is the amount of “stored” performance to go above and beyond the minimal requirements of a position.

Employee engagement is the one factor that I believe has a causal relationship on performance. Simply put, a disengaged worker will underperform. The Corporate Executive Board did an engagement survey in late 2008 and found that engagement decreased by whopping 18% – this translates into a staggering 3-4% drop in productivity. They also found that 1 in 4 high-potentials planned on quitting their job in 2009. Now more than ever is the time to engage your employees to induce performance.

Engagement effect on Turnover

Kelly Morgan did some great work in an unpublished manuscript on people who abandoned good jobs in thriving companies (Helgesen, 1995). She showed that they are the highest risk of leaving because they can become very frustrated with their manager, peers and the organization. They would rather face the uncertainty of leaving their job than stay in the position that is not autonomous and meaningful. When you are managing your talent pools, you should measure engagement, and compare this data to every high-potential. Every employee that is high-potential should be at risk for leaving the company. Tower Perrin corroborates these findings as well. Their surveys found that a highly engaged employee is less likely to consider other offers than a moderately engaged one (31% to 47%).

Talent Management is littered with strong correlations that demonstrate the benefits of an optimized, integrated system of strategic employee management. Clearly, employee engagement is one factor that should be measured and monitored.

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Motivation: Reinforce with Points, Reward with Money

Behavior is a function of its consequence. Employees tend to focus their activities on the things with the highest pay-off. For these activities, it is important to show the instrumentality between a goal achieved and reward earned. In other words, what will the employee receive as a result of their achievement? The biggest difference between an employee reward and a reinforcer is the immediacy of the consequence. Rewards tend to be latent and monetary; Reinforcers need to occur daily and shape behavior as it happens. It is much better for the manager/employee to correct problems as they happen instead of waiting for the annual review.

One issue with focal/anniversary reviews is the goal period. Focal reviews tend to measure on a yearly or 6 month basis. The pay-off of the reward is too far in the future. The certainty of getting the reward needs to be present in order for the program to be successful. If your company does not have a history of celebrating successes, then you will be challenged to put forth a credible reward system.

So how do managers motivate their employees?

Your manager needs to ask these 3 questions of his/her employees to motivate them:

1) Do you anticipate your employee being satisfied with achieving the goal? (This is Valence – or anticipated satisfaction) – If this isn’t present than the activity is a non-starter for them.

2) What will he/she receive when it is achieved? (This is Instrumentality) – This is where a point/reward system comes in. What will I get if I achieve? This is the key factor of the 3.

3) Will the effort put forth actually yield achievement of the goal? (This is Effort Expectancy) If the employee knows that extraordinary effort is required for little payback, then they are not likely exhibit behaviors to achieve the goal.

(abridged from Organizational Behavior, Securing Competitive Advantage, John Hollenbeck and John Wagner, 2005)

So how do you reinforce behaviors that will accomplish your motivational techniques? Here is one system that your company can implement:

Establish a Company-wide Point System

Establish a point budget. Just as monies are allocated for budgets, management should set a point budget based on the available rewards. These allocations happen just as a budget for merit increases would. Points can be allocated using your incentive compensation/salary planning solution. Give each of your front-line managers a bank of points, much like a merit budget, to be used to divvy up among employees. Points should be given based on the employee performance for the month. Increasing the frequency of the consequence will lead to daily/weekly performance improvements.

Be as creative as you want here. Assign a point total to each reward. Since reinforcement and rewards are highly individualistic, you may want to give managers the flexibility to create their own. As employees accumulate rewards, they can cash them in for one of the services provided in your reward point catalog:

• Cooking classes
• Golf membership for one year
• Free Spa day
• Gym membership for one year
• Titanium DirecTV package
• Housecleaning for one year
• Dog boarding for one year
• Daycare for one year
• Lease on an exotic car
• Manicure/Pedicure
• First class upgrade on all business flights
• Free car wash
• 2 round-trip airline tickets
• Day-off with pay
• Week off with pay
• Lunch with the CEO
• Golf with the CEO
etc….

I think you get the picture. You should also create rewards that have no added cost to the company. Steve Kerr, former GE SVP of HR, has written extensively on cost-neutral rewards. He advocates that these types of rewards should be visible making them highly powerful. Monetary awards don’t give companies that luxury.

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Unions, EFCA and Company Performance – Part 2

One fundamental issue with anniversary or focal performance reviews is how often the frequency of behaviors are measured. For unions, the frequency of measurement should naturally go way up, but for the wrong reasons. These measurements will tend to reflect whatever negative behavior occurred. There is less incentive for the manager to reward good behavior because he/she can’t – that particular employee gets lumped into a group where discretionary effort is not rewarded properly. So how do companies improve performance in a union environment without a proper reward system?

Here are 3 techniques that managers in union environments can utilize to improve performance in their work group:

1. Aligned Goals
2. Grandma’s Law
3. Reward Point System

Aligned goals are one way to unite unionized workgroups. Missions of both the union and the employees should be the same. These goals elements should be the primary leverage points in an employment contract. Always ask how union demands align with the goals and the core values of the company. If they don’t, the demand is a non-sequitor. Aligned goals will make the employee feel their activities are part of the overall strategy. They also erase the divide between the competing interest of management and unions.

Managers can use techniques like Grandma’s Law to influence behavior. Watch what activities your employees do when given a choice. Make those activities contingent upon the completion of tasks that are necessary for their position. Aubrey Daniels has some great examples of this in his book on performance management. You will find that production will go way up when an employee knows they have to complete Task A in order to move on to the more enjoyable Task B.

Utilize a point system versus monetary incentives – some would argue that point systems do way more to shape behavior than any other reinforcer. Money tends to be a reward for something but generally isn’t a reinforcer of behavior. Earning points for many people is a badge of honor. Look no further than an airline point system – anyone that has flown over a million miles on American has bragged about it. There are several companies that offer merchandise and experiences based on a point system – it is also easy to create your own but be sure you have the individual in mind when doing so.

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Josh McDaniels epitomizes Fixed Mindset

Fixed Mindset case Number 1: Yoga
“Today somebody came into my office and asked me about a yoga instructor helping the players. I never thought I’d be talking about yoga. I don’t know anything about yoga.” -Josh McDaniels – Denver Post 1/25/2009

When asked about Yoga and other items 2 weeks later: “The football part of it has been pretty much what I thought it would be,” McDaniels said. ”Some of the decisions you make on a daily basis, on non-football issues, have been a little surprising. The color of paint on your walls. Whether to do yoga. I’ve never really had the opportunity to decide things like that.” Asked what he decided on yoga, McDaniels said he said no, even though his mother, Chris, enjoys it. ”There’s not a lot of teams in the league that were doing that,” he said. ”I’m not sure you have to do that to be successful.” – this means the Patriots didn’t do it…
• Yoga helped Jordan Farmar with his 42” vertical in the NBA combine
• Yoga helped Kareem Abdul-Jabaar play well into his 40’s
• Your future perennially all-pro left tackle, Ryan Clady does yoga

Fixed Mindset case number 2: Mike Leach
Mike Leach was the long-snapper for the Denver Broncos since 2002. The first signing that Josh McDaniels in the off-season was to sign Lonnie Paxton making him the 2nd highest paid long snapper at 5.3 million in the NFL shelling out 1 million in a signing bonus.

So what was so wrong with Leach that Josh McDaniels needed to bring in Lonnie Paxton? Did he muff some snaps? Did he send the ball over the punter’s head? Did he throw it too hard so the holder couldn’t place it for the kicker?

Let’s look at Mike Leach’s numbers:
40 extra points – any blocks, muffs?
34 field goals – any blocks, muffs?
46 Punts – any blocks, muffs?

None.
None.
And None.

What was so great about Lonnie? He was a Patriot.

Fixed Mindset Case Number 3 – Jay Cutler – Managing your “A” Player

You are a high-performing individual contributor and you were just notified that your new boss starts today. You didn’t anticipate the change because you thought your manager was solid. You are the star of your manager’s team. You know your skills are marketable and there are several competitors that would love to have you. You get a call from a head-hunter that you know and you find out that your new manager is trying to replace you with one of “his guys” from his old firm. You haven’t had a single conversation with this new manager so how can he assess your skills and assume “his guy” is better than you? Lo and behold, “his guy” went to another company with a better offer. You approach your new manager about this and he denies it; you have the evidence that proves otherwise.

How would this make you feel about your long-term prospects at the firm?
Could you put your full faith in your new manager?
Is this good management?

There isn’t much difference between a player and a coach in the business world:
• The manager/employee relationship is predicated on trust
• You still have a hierarchy – Head Coach, Position Coach, Player
• You have mutual goals – To win the division, to get home field advantage, to win the SuperBowl
• A good manager knows you perform better when you are engaged – The most successful quarterbacks have had a great quarterbacks coach
• A good manager helps develop your skills
• A good manager wants you to be more successful than him

The number one reason why someone leaves a company is the relationship with their manager. If you are not hired by your manager, your performance rating will generally be lower. This is a proven correlation.

If Josh McDaniels were in the business world, he should be fired for incompetence at the manager level. Pat Bowlen should seriously make this consideration.

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Don’t Ignore the Skill Worker

I’ve consulted with 100’s of companies on their talent management system and the majority have one thing in common when it comes to the scope of their project: they ignore the skill worker. Typically the only workgroup in scope for the talent project are the salaried employees or corporate employees. Let’s remember one of the key reasons why we do a performance review: to improve the relationship between the manager and employee. Let’s take a retail company. Retail is very heavy on the skill or hourly worker. Most retail companies have turnover in excess of 50% annually. This is one of the reasons corporate ignores this group in the talent process. Why should we pay attention to them if they always leave? To me, this is a very poor excuse not to look at the root cause of problem. Everyone knows that turnover is a huge cost to an organization so shouldn’t you do the things necessary to reduce this?

• Why don’t you have these employees fill in their Talent Profile to see their skills beyond their hourly position?

• Why don’t you do employee development to improve engagement? At least you will convey to them that their development is important and that you care about their career path – at your company or elsewhere.

• Why don’t you rate them on the competencies required for the position? What affect does it have on the overall business if 50,000 retail employees moved from a meets to exceeds rating on “Interpersonal Versatility”?

Talk to your IT department on how to address the worker that doesn’t have access to the on-line Talent System. There are plenty of ways to get their information into the system – not the least of which is a document management system (to lift the ratings of competencies or to pull answers yes/no questions to career questions), outsourced data entry, or kiosks. Make sure your manager is involved face-to-face in the talent process.

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